TheCustomerExperienceEdge:TechnologyandTechniquesforDeliveringanEnduring,ProfitableandPositiveExperiencetoYourCustomers

The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers (McGraw-Hill Education) [電子書籍版]
Reza Soudagar

3,562円(税込)

獲得ポイント:

・ファイル形式     :Adobe DRM PDF
・対応端末       :電子書籍リーダー
 ※このファイルはiOS/Androidアプリ、デスクトップアプリ、Kobo Arc等では閲覧できません。
 ※無料アプリAdobe Digital Editionで書籍の閲覧と電子書籍リーダーへのコピーができます。
  詳しくはこちら


初めての方限定!1冊無料クーポンプレゼント!
初めての方限定!1冊無料クーポンプレゼント!

紙書籍版も取り扱ってます!

楽天Kobo 電子書籍版 The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers 3,562円
紙書籍版 The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and P 7,672円

商品基本情報

商品説明

“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.”
ーPaul Greenberg, author of CRM at the Speed of Light

“To differentiate yourself and delight your customers, you must manage your customers’ experience with your goods or services, and your company. This invaluable book will show you why you must do this, and how to do it well.”
ーHenry Chesbrough, author of Open Innovation and Professor at the Haas School of Business, University of California Berkeley

“Technology advances are raising the human expectation of what an experience with a company can and should be. Finally, a book has been written that combines behavioral psychological, micro-economic, and technological considerations defining the customer experience edge.”
ーPaul D’Alessandro, Partner, PricewaterhouseCoopers

“As we move from Customer Experience 1.0 to Customer Experience 2.0, organizations and practitioners need a solid blueprint for success. Reza, Vinay, and Volker have created a clear and concise guide based on global best practices and proven principles. If you are ready to transform your organization, start by reading this book.”
ーLior Arussy, President, Strativity Group, and author of Customer Experience Strategy

The Customer Experience Edge is an excellent book to gain insights on how to leverage customer experience as a competitive advantage. The case studies serve as recipes that can be added to, modified, or simply baked into business plans to improve or deliver an exceptional customer experience.”
ーDeb Dexter, Customer Service Director, Cardinal Health

About the Book:

Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or failーthe customer. Whether your company serves consumers or other businesses, you can no longer compete on price and quality alone. To gain profits and market share, you have to deliver an experience that makes customers want to come backーand that sets you apart from the competition. You need to seize The Customer Experience Edge.

Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies, three innovators bring you practical and proven ways to create your customer experience programs and overall business strategies. The key is to strike a balance between programs that are effective but prohibitively expensive and programs that fail to dedicate enough resources to be effective. In the middle ground lie the tools that everyone overlooksーfoundational and disruptive technologies. These are the authors’ main fields of expertise, and these are what make the customer experience profitable.

The Customer Experience Edge explains how to combine strategy, leadership, organizational change, and technology to:

  • Develop products and services that are highly valued by customers
  • Form bonds that keep clients from turning to competitors
  • Transform customers into your best advocates

It’s a new world of business, and customers are keenly aware that their loyalty is valuable currency. The Customer Experience Edge gives you a cost-effective, sustainable way to provide an unforgettable experience that builds loyalty and turns it into real, measurable profits.

みんなのレビュー

この商品にはまだレビューがありません レビューを書く

紙書籍版のレビュー

この商品にはまだレビューがありません レビューを書く

楽天ブックスランキング情報

  • 週間ランキング

    ランキング情報がありません。

  • 日別ランキング

    ランキング情報がありません。

ご購入はこちらから

楽天Kobo電子書籍版

3,562円(税込)

紙書籍版 7,672円より4,110円お得

今すぐ使える8,000ポイント

お気に入りに追加
  • 電子書籍のお得なクーポン・キャンペーン

  • 人気コミックや最新の雑誌など!今すぐ読める無料作品をご紹介♪人気コミックや最新の雑誌など!今すぐ読める無料作品をご紹介♪
  • もっと見る
全品対象!
2017/8/10(木) 23:59まで
祝勝利!楽天イーグルス
エントリーで
ポイント2倍
全品対象!
2017/8/10(木) 23:59まで
男性の方限定!
10%OFF
クーポン

最近チェックした商品

    ※表示を削除したい場合は閲覧履歴のページから削除お願いいたします

    ランキング:電子書籍

    ※1時間ごとに更新

    1. 1
      週刊少年マガジン
      電子書籍週刊少年マガジン

      週刊少年マガジン編集部

      270円(税込)

    2. 2
      週刊少年サンデー 2017年39号(2017年8月23日発売)
      電子書籍週刊少年サンデー 2017年39号(2017年8月2…

      270円(税込)

    3. 3
      キングダム 47
      電子書籍キングダム 47

      原泰久

      500円(税込)

    4. 4
      賭ケグルイ 8巻
      電子書籍賭ケグルイ 8巻

      河本ほむら

      627円(税込)

    5. 5
      進撃の巨人 attack on titan
      電子書籍進撃の巨人 attack on titan

      諫山創

      432円(税込)

    購入データ自動連携!楽天ブックス公式 無料 読書管理パプリ Readee

    関連する商品(紙書籍版)

    このページの先頭へ