GenderandTechnology.The'FemaleFactor'inSoftwareDesign

Gender and Technology. The 'Female Factor' in Software Design (GRIN Publishing) [電子書籍版]
Henrike Paetz

3,543円(税込)

獲得ポイント:


初めての方限定!1冊無料クーポンプレゼント!
初めての方限定!1冊無料クーポンプレゼント!

商品基本情報

商品説明

Master's Thesis from the year 2011 in the subject Women Studies / Gender Studies, grade: Excellent (A) (Sehr gut), Vienna University of Technology (Institut für Managementwissenschaften), course: Master of Business Administration - Entrepreneurship & Innovation, language: English, abstract: In the era of user-centered design several scholars have started to take a closer look at gender as one of the decisive factors for successful innovation. While technology, and specifically information technology (IT), has become the backbone of almost all industries and a key driver for innovation, women are still largely absent from these fields. They are heavily underrepresented as technology designers and neglected as autonomous users with individual needs. This thesis sets out to demonstrate the importance of gender for technology design; it analyzes the reasons for the lack of women in technology using a feminist perspective, and proposes a number of possible approaches how gender awareness could be increased in IT with a special focus on the organizational aspects of business software design. The findings are based on an in-depth literature review and are validated by means of several case studies of female IT professionals in the global software industry. The demographic situation in the 21st century as well as the respective literature and research provide clear evidence of the social and economic benefits of increasing the 'female factor' in technology design. Women are a key - and heavily underused - driver for innovation, organizational performance and financial success in most companies. Yet, when analyzing the gendered nature of technology it became clear that its inherent masculinity has to a large extent been responsible for the absence and marginalization of women from IT until today. Current approaches to overcome the 'women-technology-dilemma' are often either seeking to help women adapt to the male norm or are over-emphasizing feminine connotated values for technology design. The findings in this thesis underline the social constructivist perspective that neither technology nor gender can be taken as fixed and given but are cultural processes subject to negotiations, contestations and transformation. As a consequence, one of the most important prerequisites for the software industry to make sure the results of their application design fit with the needs of a variety of stakeholders, including female users, is the establishment of a gender aware organizational mindset and a respective design framework using gender as a 'lens' and apply it every time new applications are being planned and implemented.

みんなのレビュー

この商品にはまだレビューがありません レビューを書く

楽天ブックスランキング情報

  • 週間ランキング

    ランキング情報がありません。

  • 日別ランキング

    ランキング情報がありません。

ご購入はこちらから

楽天Kobo電子書籍版

3,543円(税込)

お気に入りに追加
  • 電子書籍のお得なクーポン・キャンペーン

  • 人気コミックや最新の雑誌など!今すぐ読める無料作品をご紹介♪人気コミックや最新の雑誌など!今すぐ読める無料作品をご紹介♪
  • もっと見る
全品対象!
2017/10/20(木) 23:59まで
楽天イーグルス&FCバルセロナ
W勝利で
ポイント
3倍
※キャンペーン参加にはエントリーが必要です。
全品対象!
2017/9/26(火) 23:59まで
500円以上購入で使える!
10%OFF
クーポン

最近チェックした商品

    ※表示を削除したい場合は閲覧履歴のページから削除お願いいたします

    ランキング:電子書籍

    ※1時間ごとに更新

    1. 1
      東京喰種トーキョーグール:re 13
      電子書籍東京喰種トーキョーグール:re 13

      石田スイ

      500円(税込)

    2. 2
      ラブファントム(6)
      電子書籍ラブファントム(6)

      みつきかこ

      432円(税込)

    3. 3
      スキップ・ビート! 41
      電子書籍スキップ・ビート! 41

      仲村佳樹

      432円(税込)

    4. 4
      重版出来!(10)
      電子書籍重版出来!(10)

      松田奈緒子

      540円(税込)

    5. 5
      漫画 君たちはどう生きるか
      電子書籍漫画 君たちはどう生きるか

      吉野源三郎

      1,101円(税込)

    購入データ自動連携!楽天ブックス公式 無料 読書管理パプリ Readee

    このページの先頭へ