商品情報
- 著者: Jan Buis
- シリーズ名: Global Go-to-Market Strategies for business students
- 発売日: 2025年01月31日
- 出版社: JB Telecom & Data
- 商品番号: 9781839787539
- 言語: English
商品説明
内容紹介
This book, titled Global Go-to-Market Strategies for Business Students, is a comprehensive guide structured into four essential modules. These modules are designed to be followed sequentially, starting with an initial feasibility study, followed by selecting the appropriate Route-to-Market, evaluating local resources, and culminating in an effective visibility strategy for new regions.
The author has crafted this book specifically for college-based business students (Bachelor’s level), where theory and practice come together. It is suited for students in global technical, business, or marketing programs. In some cases, it may also be suitable for pre-master’s students or as part of a Global Marketing course within an MBA program.
To optimize learning, the book provides an overarching assignment at the beginning, guiding students through each module. Additionally, each chapter contains its own set of questions to reinforce key concepts. Each of the four modules is also available as an individual eBook, allowing educators to share relevant sections as standalone courses without requiring the complete book
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