Lookers into Bookers, The Tourism Marketing Blueprint Marketing Strategies for Tour Operators and Tourism Businesses (The Marketing Coach) [電子書籍版]
Chris Torres
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商品情報
- 著者: Chris Torres
- レーベル: The Marketing Coach
- 発売日: 2024年11月01日
- 出版社: The Marketing Coach
- 商品番号: 9781916147331
- 言語: English
商品説明
内容紹介
This book is for any tour operator, tourism or hospitality business, or marketing agency looking to master the art of marketing a travel-related business effectively.
While the strategy outlined is focused on a multi-day tour operator, the principles apply to any experience-based travel business. Content and demographics may shift, but how you engage, inspire, and tell your story to your target audience will always be the key to success.
If you want to understand how various elements of marketing come together into a unified, effective strategy, this book will guide you through every step. By focusing on the core stages of the consumer journey-dreaming, planning, booking, experiencing, and sharing-you'll learn how to move potential customers through these phases seamlessly.
Ultimately, this book will help you turn lookers into bookers and grow your business with a comprehensive, long-term marketing approach.
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