内容紹介

Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed? Are there too many unknowns in your global expansion strategy?

This book, titled "Global Expansion Route-to-Market Options for Scale-Ups", is the second in a series of four. Establishing the most suitable sales structure heavily depends on the target countries and the specific customer segments. Having multiple Route-to-Market structuresーsuch as two or threeーin the early stages of business expansion often proves to be counterproductive.

Designed specifically for scale-upsーbusinesses in a phase of revenue growth and expansion beyond their initial customer baseーthe book is tailored to those with limited budgets where missteps in global expansion can prove costlier than anticipated. A misguided approach not only risks financial loss but can leave lasting scars and generate negative perceptions toward future expansion efforts.